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Thursday, January 10th, 2013

Christie’s International Real Estate Meeting 2012

The principals of Rimontgó are on the advisory board of more international luxury real estate organisations than any other property firm, and while this unique position provides the company with a competitive advantage that comes from having the best international contacts in five continents, it doesn’t come without its responsibilities too.

These include attending the important decision-making members meetings of organisations such as the European Real Estate Network, Luxury Real Estate, Leading Real Estate Companies of the World, Luxury Portfolio International and Christie’s International Real Estate.

In October José Ribes Bas of Rimontgó attended the Affiliate Advisory Board meeting of Christie’s in Miami Beach, Florida, where he met colleagues from the US and Europe in a one-day seminar aimed at mapping out the strategic route for the organisation in 2013. The main fields discussed were brand marketing, events, inter-company referrals, bespoke marketing and growth.

During the day’s discussions the desire to nurture and build upon one of the strongest and most iconic luxury brands in the world was voiced repeatedly in the determination to maintain standards internationally as the Christie’s name continues to be recognised in more countries around the world. The fact that Christie’s is synonymous with luxury, both of product and service, is an enviable position that all present committed to maintaining and indeed expanding upon.

The connection between the art auctioneers and the purveyors of fine real estate continues to be of great value, and grows with relevance in an increasingly global luxury market where the lines between the home, architecture and art blur into a single statement of refined living experiences.

It is with this in mind that innovative bespoke marketing initiatives are being developed, alongside an accelerated system of information and referral exchange that will make cross-continent property searches increasingly fluid for buyers. Part of this process is a further dedication to enhanced analytical tools and authoritative state of the market reports of major cities and resort areas across the world.

Also on the agenda was the planning in of new events for 2013, a part of the group’s profiling that is always popular with members, press, industry figures and invited guests alike. In 2012 there were no fewer than 27 events, covering the full spectrum from industry and regional conferences to select activities focused on art, jewellery and wine – and 2013 promises to hold an equally fascinating array of leading events and expert business platforms, confirming Christie’s growth as a global luxury brand.

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